WHO?
a digital ghost. an urban legend. a collectible.
he feels like something you’ve seen before.
Like a toy you begged for in 2005.
Like a sticker in one of those gumball machines.
Like a character in a game, on website you weren’t supposed to find @2AM
He lives inside the Power Plant universe; inspired by collectible culture (think Bearbrick, KAWS) public sculpture
(FLYBOY, cc: Hebru Brantley) and the invisible, high voltage infrastructure of the internet.
He appears where art, technology, and curiosity intersect.
He doesn’t sit still.
He spawns anywhere, worldwide.
He glitches into reality through AR.
He waits for you to find him.
WHAT?
Skulli is a customizable 3D character you unlock in augmented reality.
Each version has its own skin, mood, and vibe, he’s got a real chameleon energy.
Some skins are easily recognizable. Some are not. Some feel like they came from a forgotten PS2 loading screen.
He’s part collectible (irl+urL)
part memory
part side quest
And yes, he’s meant to be found.
augmented mythology.
[SKULLI SITE]
WHERE?
Skulli hides in real-world cities through NFC chips placed in spots significant to Power Plant’s origins.
When you find one:
• Hold your phone to the chip
• Unlock the AR portal
• Watch Skulli appear URL
• Capture the moment (pics or it didn’t happen)
No downloads.
No (OKAY, maybe some) cheat codes.
It’s you, the city, and the signal.
EVERY DROP:
Hidden physical Skulli collectible
Cryptic clues released on PPI’s IG
Exclusive skins tied to that location
IRL meets internet-core.
nostalgia, updated.
WHEN?
Cities + Timeline
CDMX — Art Week Feb 3rd - 9th (Complete)
Clues were dropped during Art Week via @powerplantindustries.
Skulli appeared across the city as our virtual participation from Chicago, proof that you don’t have to be physically present to leave a mark.
New York City — March (TBD)
Next spawn loading.
See how NYC’s streets and vibes influenced Skulli’s new skin.
Chicago — EXPO Chicago / Art Week April 9th - 12th
Skulli returns to Home base. Energy building. See you soon.
Los Angeles — TBD
West Coast signal incoming.
More cities soon.
No spoilers.
Why
does Skulli Exist?
Skulli was built for a generation that grew up:
- customizing MySpace pages
- hawking limited sneaker drops
- watching Adult Swim at midnight
- collecting things just because they felt good
Skulli was created to encourage:
- sculpture + software
- community + curiosity
- play + mythology
- street-level discovery, powered by XR.
Technology is getting too corporate..
let’s make it a secret club again.
Follow the Signal:
All clues, city drops, and secret coordinates are released first on Instagram.
→ Follow @powerplant.industries
→ Turn on notifications
→ Stay ready
IYKYK.
If you don’t — you will.